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On this page I blog about whatever is on my mind, I share my thoughts on all kinds of topics which fascinate me. Including fitness , personal development, philosophy, psychology and Neuroscience and all other weird and wonderful things.

  • Hardeep Singh

#43 - Purple Cow: Transform Your Business by Being Remarkable - Book review

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.


What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.


Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.


Purple Cow: Transform Your Business by Being Remarkable - Book review



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